Combining European influences and classic American style, BCBGMAXAZRIA is a womenswear brand with a contemporary-cool aesthetic. Named after the French phrase, 'bon chic, bon genre', meaning 'good style, good attitude', the brand's signature separates and glamorous evening looks have seen the label go from strength to strength since its launch in 1989. An effortlessly chic collection designed for the youthful city woman to mix and match, the brand uses playful prints, luxe fabrics and structured shapes to re-invent classic style staples. With clean lines and durable fabrics, a BCBGMAXAZRIA tote is a must-have for the modern woman. Large enough to carry everyday essentials, BCBGMAXAZRIA's range of totes vary from timeless neutral leather totes to fashion-forward neon styles.