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A diffusion line of the global design house, BCBGMAXAZRIA, BCBGeneration is inspired by the youthful spirit and individual expression of the quirky, modern city girl. Launching nearly a decade after designer Max Azria's first label, BCBGMAXAZARIA, this contemporary fast-fashion brand offers a collection of closet essentials from business-chic workwear to flirty, structural dresses for day and night. Focusing on sexy, feminine styles, BCBGeneration's lingerie collection ranges from essential, sleek T-shirt bras to lace detailed styles. From bodysuits to lace briefs and smooth bras in a colour palette of bold, contrasting colours and classic neutral tones, the BCBGeneration lingerie range effortlessly fuses function with fashion.