Central Saint Martins graduate and former Marc Jacobs and Chloé design assistant, Italian-born Serafina Sama founded womenswear label Isa Arfen in 2011. The London-based label began as a small collection of summer dresses, sold exclusively through private sales. Known for her pencil and culotte silhouettes, twisted crop tops and slouchy trenches, Sama makes artful use of materials to produce her innovative pieces.
Now evolved into a full line of womenswear, the Isa Arfen collections aim to marry modern with traditional, tempering sophisticated staples with eccentric flourishes. Drawing on Italian style with doses of eccentricity, the clothing in the range is relaxed, feminine and fun to elevate modern closets.