The Swedish sweethearts of pop may have disbanded in the early 80s but ABBA’s glitzy garb, Nordic good looks and oeuvre of sensationally poptastic hits have inspired a devoted international following for more than 40 years.
With a digital reunion tour in the diary for 2019 and the release of “Mamma Mia 2: Here We Go Again” just around the corner, we rifle through the ABBA costume closet to bring you their most iconic looks that have inspired some of the key fashion trends of 2018.
1. Out-there Trouser Suits
Styled out by all band members, the shiny, statement, matching trouser suit was, by ABBA’s standards, one of the group’s subtler costume choices.
Showing up in alternative fabrics like velvet, in bold shades of hot pink (seen recently at Gucci and donned by none other than pop icon Beyonce in her latest music video - these suits have made a stomping comeback to the catwalk.
We’ve seen a surge in interest for shiny metallic blazers this year too, like this gold Topshop Wrap Blazer. Double denim jacket-and-trouser combos were another popular 70s trend that returned to Dior’s catwalk this year; clearly a sign that the flared leg trouser suit is unlikely to ever lose its appeal.
2. Shine & Sparkle
70s style was all about liquid glamour, glitzy gowns and more rhinestones than you can shake a stetson at. And the Swedish troupe abb-solutely owned this fashion, winning the 1974 Eurovision song contest with every member decked out in jackets replete with sparkly jewels, buttons, badges and chains.
While sequins have always been a staple of catwalk glamour, designers seem to be warming to the quartet’s trend of bejewelling everything, with rhinestone adorned handbags and sweaters featured in collections from Tom Ford. Pieces like this embellished Denim Oversized Jacket are just one of the most wanted items on Lyst, and you can expect to see more sparkle this season too. We’ve seen a HUGE appetite for this trend with searches for embellished jackets up 263% and embellished jeans up 51% from last year.
3. Men’s Dungarees and Overalls
Who knew that ABBA’s obsession with dungarees would return to men’s fashion this year?
Whatever your thoughts about Björn’s tight white dungarees on the cover of ABBA’s 1975 album Mamma Mia, we’re secretly thrilled to see menswear brands embrace this 70s favourite. Men’s overalls and denim jumpsuits or dungarees are having a bit of a moment on the high street too.
Puma and Supreme are opting for the utility look and Levi’s classic Baggy Lightwash Dungarees are a firm favourite on Lyst. With searches for denim jumpsuits up 2000% and dungarees up 34%, this ABBA-inspired trend should be a man’s wardrobe staple.
4. Flared Jeans
Women are swapping out their skinnies for flares as the retro flared jean makes a welcome return to the catwalk and the high street. While they’re best known for their nylon and polyester ensembles, ABBA could be held single-handedly responsible for popularising this flared style in alternative fabrics like satin and corduroy.
We’ve seen their influence at shows from Dior to Valentino, and this panelled pair from Alexander McQueen has proved a best-seller on Lyst. With searches for flared jeans up a massive 232% on last year, it might finally be time to send your skinnies packing.
5. Platform Shoes
A hallmark of ABBA fashion, we have Agnetha and Anni-Frid (and Björn, too) to thank for the thick, chunky platform sandal and boot making a catwalk comeback. Designers like Gucci have clearly taken inspiration from this fabulous footwear trend and we’ve seen a rise in style searches for an ABBA-classic too: the white platform boot.
Appetite for these statement boots is up 65% so expect plenty of night-fever style dance offs at nightclubs near you. We think this knee length pair from Gianvito Rossi, with its nod to 70’s glamour, is up to the challenge.